Our clients
inspire
us
At Carlton Creative Co., we are driven by a commitment to transform how businesses engage with their audiences online. With nearly a decade of industry experience, our passion lies in empowering brands to carve out powerful digital identities and forge meaningful connections with their customers.
Success stories
REAL RESULTS FOR OUR CLIENTS
Every project we undertake is a story of collaboration and innovation, leading to remarkable successes that we proudly share. Below, you’ll find a curated selection of success stories that showcase our clients' achievements through our partnerships. These narratives not only highlight the strategic interventions we've designed but also celebrate the tangible results and growth our clients have experienced.
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From enhancing brand visibility and optimizing digital marketing strategies to revamping online platforms for improved user engagement, our portfolio demonstrates the breadth and depth of our expertise.
Classroom Software Technology
Project Overview: This innovative team of developers, led by their Chief Software Developer, spearheaded the creation and deployment of cutting-edge educational tools designed to boost classroom engagement and streamline grading processes.
Challenges: The team needed to establish a robust digital presence to effectively connect with professors and address frequent inquiries. They required a dynamic LinkedIn strategy to drive engagement and generate leads, alongside a visually appealing and user-friendly website for both educators and students.
Rampant Strategy
Engagement Strategy:
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Website and Brand Refresh: We revitalized their web presence with a fresh, appealing design that resonates with their educational mission.
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Content Development: Coordinated interviews and published customer success stories to highlight user satisfaction and effectiveness.
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Branding and Visibility: Conducted an onsite branding photo shoot to capture the essence of their team and solutions.
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LinkedIn Optimization: Launched and enhanced their LinkedIn profile, building meaningful connections within the academic community.
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Social Media and Email Campaigns: Implemented a comprehensive content strategy across social platforms and crafted targeted email campaigns for their annual webinar, enhancing participant engagement.
Results: Following our strategic interventions, the client experienced a significant uptick in digital engagement, with over 1,000 impressions in the first month alone. The refreshed website and LinkedIn activities not only built credibility but also attracted attention globally, leading to an increase in software adoption. Their educational tools continue to gain traction, driven by user recommendations and increasing brand awareness.
Zion Solutions Group
Systems Integrator
Project Overview: Zion Solutions Group, a forward-thinking company in the supply chain industry, sought to enhance its marketing strategies by integrating more dynamic content, such as videos and animated graphics, and by improving engagement through various digital channels.
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Strategic Initiatives:
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Content Enrichment: We introduced a blend of technical and company culture content, including behind-the-scenes videos and case studies, and launched the ZSG Insights Newsletter on LinkedIn to reach a wider audience.
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Marketing Expansion: Leveraged strategic partnerships through marketing collaboration while spotlighting Zion's core values. Driven by a consistent content calendar, including monthly blogs and targeted press releases.
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Conference and Event Engagement: Amplified presence and lead generation through proactive content sharing and leveraging partner audiences at significant industry events such as Modex & ProMat Conference, Robotics Summit, etc.
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Digital Presence Reinforcement: Enhanced the ZSG website for better user experience and SEO, complemented by a revamped content strategy that emphasized partnerships, industry knowledge, and Zion’s unique corporate personality.
Results:
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Significant Growth in Digital Reach: In 2024, Zion Solutions Group achieved an impressive increase in LinkedIn followers, growing by 30% compared to the previous year. The engagement rate also saw a substantial rise, averaging 12% which is a significant improvement from last year's 8.5%. Additionally, strategic content deployments led to a 65% increase in website traffic, with peak monthly sessions exceeding those of the previous year by over 50%.
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Enhanced Brand Visibility: Through concerted efforts at trade shows and strategic content releases, ZSG solidified its market presence, leading to a 58.4% increase in unique website sessions year-over-year.
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Elevated Audience Engagement: The shift to a LinkedIn Newsletter and focused content themes resulted in higher engagement rates and broader content reach.
Luxury Hair Extensions
Project Overview: During what has become known as our client’s version of "Amazon Prime Week," our team leveraged a reduced product selection to drive an extraordinary peak sales season. Despite the challenges, we aimed not just to meet but also to exceed the performance of previous years.
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Innovative Strategy Implementation:
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Dynamic Content Creation: We fine-tuned our email campaigns to align perfectly with the audience's evolving preferences, creating content that directly spoke to their interests and needs.
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Engagement Through Animation: By incorporating GIFs into our emails, we injected a vibrant layer of movement that transformed standard communications into captivating and memorable experiences for recipients.
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Educational and Exclusive Offers: We went beyond aesthetics, providing our audience with unique educational content and exclusive offers that reinforced the value of our limited product range. This strategy bolstered our client's reputation as a trusted source and deepened customer engagement.
Barely Xtensions
Results:
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Impressive Metrics: The campaign yielded exceptional results with double the industry standard open rates and a conversion rate increase of 11.9%. Our strategic approach not only maintained but significantly boosted customer engagement and sales during a critical period.
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Revenue Growth: This targeted campaign was instrumental in achieving a substantial 25.9% increase in revenue and a 29.1% rise in orders compared to the previous year, setting new performance benchmarks for our client.
Victoria consistently brings clarity, creativity, and a genuine understanding of the project's goals.
I've had the opportunity to work with Carlton Creative on a number of projects, both for my clients and for my professional initiatives. Their approach to marketing is both strategic and hands-on, ensuring that ideas not only sound good on paper but also deliver results in the real world.
